Google had to do the work itself on this one.Ĭorporate profits and strategy aside, having Assistant on all those Samsung phones as well as others is what is best for us. If anything Samsung would work to integrate its own assistant instead. If Google Assistant required Samsung to take the time to integrate it into its operating system it wouldn't happen. But there has to be some healthy competition, where Samsung's first order of business is to do what's best for its own bottom line and Google doing the same. Neither would be where they are today without the other, and both know it.
We don't think there is a Hatfield-McCoy thing going on between Google and Samsung. Samsung has its own assistant to work on and can't be taking time to work on Google's. Getting it to work without a system update on those 300 million Galaxy phones means it can grow faster and better. Because it needs data to survive, keeping it for Google's own phones or even Android TV means it would never grow. When the Pixel launched with Assistant, smart people in the industry said it would have to come to every phone soon.
Assistant may seem like an altruistic offering from Google to mankind, but it's a money-making opportunity first. For Google, too, because the companies producing movies and selling gas are interested in working with the advertiser who knows these things.
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Little things that seem unimportant - how many of us are interested in a particular movie or what time of day we tend to buy gas - are a gold mine of data for a truly smart computer.